new auto cars 2012: 2013 volkswagen Bug

Volkswagen is a German automobile manufacturer and is the original and biggest-selling marque of the Volkswagen Group, which now also owns the Audi, Bentley, Bugatti, Lamborghini, SEAT, 49.9% of Porsche, and Škoda marques and the truck manufacturer Scania.Volkswagen means people's car in German, where it is pronounced. Its current tagline or slogan is Das Auto.

Volkswagen was originally founded in 1937 by the Nazi trade union, the German Labour Front. In the early 1930s German auto industry was still largely composed of luxury models, and the average German rarely could afford anything more than a motorcycle. As a result only one German out of 50 owned a car. Seeking a potential new market, some car makers began independent "peoples' car" projects – Mercedes' 170H, Adler's AutoBahn, Steyr 55, Hanomag 1,3L, among others.

The trend was not new, as Bela Barenyi is credited with having conceived the basic design in the middle 1920s. Josef Ganz developed the Standard Superior. Also, in Czechoslovakia, the Hans Ledwinka's penned Tatra T77, a very popular car amongst the German elite, was becoming smaller and more affordable at each revision. In 1933, with many of the above projects still in development or early stages of production, Adolf Hitler got involved, demanding the production of a basic vehicle capable of transporting two adults and three children at 100 km/h. The "People's Car" would be available to citizens of the Third Reich through a savings scheme at 990 Reichsmark.

In 1991, Volkswagen launched the third-generation Golf, which was European Car of the Year for 1992. The Golf Mk3 and Jetta arrived in North America just before the start of 1994 model year, first appearing in southern California in the late spring of 1993. The sedan version of the Golf was badged Vento in Europe, but remained Jetta in the U.S.

The late 1990s saw a gradual change in perception of the company's products – with Audi having elevated itself into same league[clarification needed] as BMW and Mercedes-Benz, Volkswagen moved upmarket to fill the void left by Audi; with SEAT and the further addition of the Czech car maker Škoda being acquired in the late 1990s, now occupying what was once VW's core market.

This move upmarket was continued with the Golf Mk4, introduced at the end of 1997, its chassis spawned a host of other cars within the Volkswagen Group—the Volkswagen Bora, New Beetle, SEAT Toledo, SEAT León, Audi A3, Audi TT, and Škoda Octavia. The other main models have been the Polo, a smaller car than the Golf, and the larger Passat for the segment above the Golf. The Scirocco and the later Corrado were both Golf-based coupes.
The Volkswagen New Beetle

In 1994, Volkswagen unveiled the J Mays-designed Concept One, a "retro"-themed concept car with a resemblance to the original Beetle, based on the platform of the Polo. Due to a positive response to the concept, a production version was developed as the New Beetle, based on the Golf's larger platform. Volkswagen's fortunes in North America improved once the third-generation Golf and Jetta models became available there. Marketing efforts included Trek bicycles with accompanying bicycle racks on the 1996 Jetta sedan. The introductions of the New Beetle and the fifth-generation Passat were a major boost to the brand.

In the UK, Volkswagen's market share grew throughout the 1990s. In 1990, the Golf was Britain's 12th most popular car with nearly 50,000 units sold. The Mk3 Polo achieved similar success in the mid 1990s, but in 1999 the Mk4 Golf was Volkswagen's first ever entrant in Britain's top 10 list of most popular new cars.

In the late 1990s Volkswagen, under CEO Ferdinand Piëch, acquired the three luxury brands Lamborghini, Bentley, and Bugatti. Audi's plans for Lamborghini included a small supercar later to be named the Gallardo, and a new halo vehicle, the Murciélago, and later the Reventon limited edition halo car. In late 2008, a 4-door saloon for the Lamborghini brand was shown in the form of the Lamborghini Estoque concept.

Volkswagen has become a large international corporation from where it started and expanded to different worldwide markets and countries. The world headquarters of Volkswagen are located in its home country in Wolfsburg, Germany. Volkswagen AG, owned by the Volkswagen Group, is situated with other car manufacturers including Audi, SEAT, Lamborghini, Bentley, Bugatti, Scania, and Skoda. Volkswagen is currently Europe's largest automaker. For a long time, Volkswagen has had a market share over 20 percent. Worldwide, Volkswagen officially ranks as the 3rd largest manufacturer behind Toyota and GM as measured by OICA in 2009. In 2010, Volkswagen, posted record sales of 6.29 million vehicles, with its global market share at 11.4%. Volkswagens core markets include Germany and China. After overtaking Ford in 2008, Volkswagen became the third largest automaker in the world. Volkswagen has aimed to double its US market share from 2% to 4% for the year 2014, and is aiming to become, sustainably, the world's largest car maker by 2018.

Volkswagen is a publicly traded company, which issued ordinary shares and preferred shares. The ownership structure is complex. The following table shows the current shareholder structure. Note that neither the Porsche Automobil Holding nor the Porsche GmbH are identical with the Dr. Ing. h.c. F. Porsche AG, which is responsible for the production of Porsche sports cars. The Porsche Automobil Holding is owned by the Porsche family, the Emirate of Qatar, 49.9% are owned by the Volkswagen AG. The Porsche GmbH was sold to the Volkswagen AG.