Maxwell Motor Company was reorganized by Walter Chrysler Corporation Chrysler on June 6, 1925. In January 1924, the well-received Chrysler model was launched by Walter Chrysler. It was a six-cylinder car provides customers with an advanced car, smart engineering at an affordable price. This model includes a Chrysler original carburetor air filter, high compression engine, full pressure lubrication and oil filter were absent in today's cars.
The hydraulic brakes on all four wheels completely innovated and designed by Chrysler with patents assigned to Lockheed. Also implemented rubber mounts to reduce engine vibration, a road wheel with a knurled edge to maintain a flat tire to fly off the wheel. This safety wheel was carried out later by car manufacturing companies worldwide. After their 1925 model year run, the Maxwell name was removed from the company. Later, in 1926, the low price of 4-cylinder Chrysler, which were basically introduced Maxwell had been redesigned and renamed. During this time, Walter Chrysler assumed the presidency of Maxwell and the company was incorporated under the name Chrysler. The Chrysler Corporation traded under the symbol C in the New York Stock Exchange.
The German carmaker Daimler-Benz AG headquarters bought Chrysler and its subsidiaries in 1998, the formation of the combined entity Daimler-Chrysler AG. Under this collaboration, the company was named Motors, DaimlerChrysler Company LLC, but the U.S. operations the company refers in general to the Chrysler Group. On May 14, 2007 80.1% of Chrysler Group was sold to U.S. private equity firm Cerberus Capital Management and began to be known as Chrysler LLC. Daimler continued to hold 19.9% share until August 27, 2009. At that time, Daimler AG signed an agreement with Cerberus Capital Management, to waive the remaining bets and pay $ 600 million auto pension funds.
On April 30, 2009, Chrysler LLC announced the plan for an alliance with Italian automaker Fiat. He said Fiat initially will have 20% stake in Chrysler Group LLC, which has an option to increase by 35%. Following the acquisition of the participation of Fiat and Chrysler restructuring plans, said Fiat and Chrysler plan Lancia to develop products together. Fiat wanted to share some of their vehicles produced. In October 2009, Oliver Francois, CEO Lancia, took over as CEO of the Chrysler. The main marketing plan based on Fiat's condition and the market demand for some vehicles Chrysler will be sold as Lancia, and vice versa. Fiat seeking to establish the Chrysler brand as a luxury brand. Lancia Delta Lancia's first car sold under the Chrysler brand at the 2010 Detroit Auto Show.
Chrysler officially has the status of vehicle manufacturers thirteenth largest in the world, according to OICA in 2008. The total production of Chrysler vehicles was about 1.89 million, more than two thirds of which are light commercial vehicles. It is situated in front of and behind BMW Daimler AG. By 2012 Chrysler will receive a new full line-up after update, redesign and reengineering of all cars and trucks, changing engines and the creation of vehicles adapted to the needs of people.
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